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Marketing ROI Calculator
Estimate the contribution your marketing may be generating after direct campaign costs, then discover which numbers deserve a closer look.
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01 · Your scenario
Put your marketing numbers in context.
Adjust the illustrative figures below to estimate the return after direct campaign costs and your assumed gross profit margin.
The starting numbers are an example, not your actual campaign results. Revenue must be genuinely attributable to the campaign for the result to be meaningful.
How the estimate works
- Gross contribution = attributed revenue × gross profit margin.
- Net contribution = gross contribution − advertising spend − other campaign costs.
- Marketing ROI = net contribution ÷ total campaign costs × 100.
- ROAS is revenue ÷ advertising spend; it is not the same as profit or ROI.